May, 2008

Twitter Link Find V19

It has been quite some time since I had time to blog - and even now I dont have time. I still thought I should try and keep you updated (even if way late) of some great links I have found on Twitter. Over the past few weeks I have spent some time in […]

Monday, May 26th, 2008

Optimizing Marketing Operations - eMetrics Lite

This session started out with Gary Katz of Marketing Operations Partners running through A LOT of content somewhat quickly.
I didnt write down much of what he said, but I did get his “Top 10″ style list
You know your marketing resources are at risk…..

Your metrics for success are ill-defined
People are slammed
Institutional memory is leaking
Creativity is suffering […]

Monday, May 5th, 2008

Deep Data Diving - eMetrics Lite

I am at eMetrics all week and will post some of my quick session notes as the week goes on. If you want to follow what everyone is seeing, I advise you check out twemes.com.
The first session was: Deep Data Diving - Bringing Online and Offline Inline w/ Rufus Evison.
13 million pieces of mail […]

Monday, May 5th, 2008