Optimizing Marketing Operations - eMetrics Lite
This session started out with Gary Katz of Marketing Operations Partners running through A LOT of content somewhat quickly.
I didnt write down much of what he said, but I did get his “Top 10″ style list
You know your marketing resources are at risk…..
Your metrics for success are ill-defined
People are slammed
Institutional memory is leaking
Creativity is suffering […]


