This session started out with Gary Katz of Marketing Operations Partners running through A LOT of content somewhat quickly.
I didnt write down much of what he said, but I did get his “Top 10″ style list
You know your marketing resources are at risk…..

Your metrics for success are ill-defined
People are slammed
Institutional memory is leaking
Creativity is suffering […]

I am at eMetrics all week and will post some of my quick session notes as the week goes on. If you want to follow what everyone is seeing, I advise you check out twemes.com.
The first session was: Deep Data Diving - Bringing Online and Offline Inline w/ Rufus Evison.
13 million pieces of mail […]

So I was reading on Twitter some and a tweet from Yahoo Live came through - it was for the WMC. No way? The conference I want to go to every year but always fail to plan for?

Yes, that conference. Who wouldnt want to go? Miami in March? Have you looked outside? Chicago just got […]

There seems to be more and more conferences each year. There is the usual Ad-Tech, SES, and SMX. Then there are smaller one offs such as ETail, Internet Retailer, and other events such as Woodstock 2.0 Expo. For a list of other off the beaten path conferences, take a look at a post from last […]

Over the past few years I have averaged 3 to 6 conferences a year such as Pubcon, SES, and SMX. Chicago is also home to an SES, Ad-tech, Etail, and other smaller conferences and makes afternoon trips to see friends and check out vendors a snap.
All of these conferences have one thing in common:exhibit halls […]