Is Content still King? Yes it is!
In the world of SEO there is the constant argument of if Links or Content is King? After some recent purchases by Discovery and CNET I have to say that in terms of money - Content is King.
A month ago Discovery bought How Stuff Works for $250 million. Well Im still not sure what part of How Stuff Works/How Stuff Works International/Convex Group actually was sold, it doesnt really matter. Discovery bought a site with an estimated 3.8 million unique users a month and a few thousand articles. HowStuffWorks.com also has the content from Consumerguide.com (I use to work there) and the thousands of reviews that came along with it.
Not to be out done, CNET recently purchased FindArticles.com for $20.5 million. Now the price might be a lot smaller but the 11 million articles from 3000 sources dwarfs the amount of content on HowStuffWorks.com. CNET quickly turned around and branded the new purchase with its BNET brand.
What do these two deals prove? That Content is King. Links are great for rankings but when it comes to selling your company there is nothing better then content.