Optimizing Marketing Operations – eMetrics Lite
This session started out with Gary Katz of Marketing Operations Partners running through A LOT of content somewhat quickly. I didnt write down much of what he said, but I did get his “Top 10″ style list You know your marketing resources are at risk….. Your metrics for success are ill-defined People are slammed Institutional memory is leaking Creativity is suffering from constipation Team & supplier relationships are dysfunctional Decision…