Do We Need Another Podcast?

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Yes, yes we do. Recent Matt and I finally launchied the site, Twitter account and Podcast.

So who is The Business of Digital Podcast for? That is a fine question! We are trying to keep each episode focused on one topic that a small business owner or someone new to the digital marketing spectrum (SEO, PPC, Websites, Email, Social Media, CRO, etc.) might have questions about. We are also trying to keep each episode in the 15-20 minute range and with 7 espisodes already recorded we seem to be getting pretty good at it (most of the time). Hopefully the format, our experience and the guests we have will make it a fun and educational listen.

Guests? Did you say guests? Yup I did. While Matt and I will likely be the only voices you hear on most of the podcasts we do know that we have our limits on some topics. That is why we will bring in guests to mix it up and add another voice to whatever topic we are covering that week. We already recorded 2 such episodes so look for those soon!

Ready to listen? Here are the first 3 shows or just hop over to iTunes and subscribe now or check out the first three episodes here:

Still not sure this podcast is for you? Here are the topics we cover in the next 3 episodes and if you have ideas or want to be a guest please just let us know.

Photo Credit goes to the awesome Michael Dorausch who you can also find at @chiropractic.

10 Unusual Uses for Twitter

So I have given in and am writing a post that has a number and some list in it – forgive me this one time. This post is in thanks to @aplusk and others that constantly ask questions on Twitter.

You can use Twitter for any number of things but I thought I would just highlight a few of them. So with out further delay, here are some different ways people use Twitter.

  1. Movie Titles – yes this just did happen http://twitter.com/aplusk/status/1182313837
  2. Vote Requests – @thejessicadrake & Semmys
  3. Finding New Pickup Lines – #nerdpickuplines
  4. Doing quick polls/research – Polldaddy or just doing a search on a hash tag and counting (what I tend to do)
  5. Charity – @tweeterism
  6. Social Media – asking for stumbles, diggs or other social media pushes
  7. Where to eat/go when you are traveling? – When in a new city just ask Twitter – where’s the food at?
  8. Need a presentation? Ask Twitter. – It worked for @chriswinfield (and I did help him – you’re welcome Chris :D )
  9. Send Money – I found Twippr the other day and I’m not sure about if it is legit or works but it is an interesting idea.
  10. Blocking Shaq – “@livejamie This 6’0″ person wants to block @THE_REAL_SHAQ on Twitter, just for the pure symbolism of it.”

So that is all I have for now but I know you can (and I could if I tried) to think of more. What is your fave?

StumbleUpon & Its Friend Features

Recently I have become for a better word – addicted to StumbleUpon. I cant count the number of laughs and really informative sites about Web Analytics, CSS, and so on that I have found since I started using it more often.

One problem I have come across while using it more was a lack of diversity in the people I followed and was friends with – I keep seeing the same type of photos and articles. Reading what is basically the same article on 4 different sites a day just doesnt do it for me.

This problem lead me to dig deeper and use the relatively new followers/friends feature. I have to admit – I love it. It has helped me expand the number of people I follow and keeps the great sites coming.

That being said, I have noticed two things about the friends and their friend recommendation engine that could use some tweaking.

Meet New Friends

Meet new friends - StumbleUpon

If you look at the pretty image (I suck at Photoshop, sorry), you can see two issues already. I am pretty sure that every time I load this page and see this feature I see at least one avatar that I know is on my friends list. I mean, I dont have THAT many friends so why is it so hard to show me new people? My other complaint with this feature is that it will show me someone that has a whopping total of 35 stumbles. How do I know based on 35 stumbles if they will brighten up my day or help me learn stuff that I never imagined? If I have 3000 stumbles, how about you show me people with at least 10% that number? That seems fair to me. What do you think?

Ignore Friend Request

Ignore Friend Request - StumbleUpon

The next feature that I think should be tweaked is the “Ignore a Friend Request”. Its a bit harsh to have to say yes or no to a request knowing that “You will not receive future friendship notifications from people you ignored. “. I may not know the person or like their stumbles at that moment but people can change cant they? Again, if someone with 15 or 50 or even 10000 stumbles friends me, I have to say yes or no. Why does no mean no forever. How about a 30 day time frame or so?

Imagine you are a new user and have a few stumbles and are trying to figure the whole StumbleUpon thing out. You stumble here and there and you see this nifty “Meet people like you” area and start clicking. You follow a few and you friend a few of them. If you are like me, you will say yes, no and just wait on others (or maybe you always say no/yes). The user thinks nothing of it and a few months down the line goes looking for interesting people and finds you again, then what? Actually, I dont know what happens. I havent been able to test this due to not knowing who has turned me down, so if someone knows exactly what you see, please let me know. :)

So that’s all I got. I finally blog and its to whine/complain – figures eh? To those working on SU – thanks for your work and I look forward to spending many more hours using your addictive site.

New Marketing Campagin? Grab the Username

So Im up and about on a Sunday morning and am catching up on the last 12 hours of Twitter – you can miss some good stories/link drops.  After finding a few interesting articles I come across a bit of a fight between @whoppervirgins and @theBKlounge which you can see here:

@whoppervirgins vs @the BKlounge

Now I find it funny that @theBKlounge sent a cease and desist over Twitter but as a Marketer I have to wonder why BK didnt do a land grab and register @whoppervirgins itself? Lesson learned for BK (I hope).

For everyone – if you are starting a new campaign (especially one that is based around viral marketing), you should be sure to own all of the related usernames/handles.

Jaiku Gets an Upgrade, Somewhat

Not that I follow anyone actively or use my account much but it is somewhat interesting to see Google actually do something with one of its purchases.

Like many of the small companies they buy, very little seems to come of the great promise. Do you recall Dodgeball? GrandCentral? Postini? The list goes on and on and only a few have gone on to be integrated or enhanced. I understand that many are bought simply for their technology/people and integrated into bigger projects, but wouldnt it be nice if some were actually nurtured and built out?

Perhaps Jaiku has a chance, we will have to wait and see. Having Jaiku moved over to Google’s servers is a start. Jaiku is in the middle of a remake so that it can be fully hosted as a Google App – which should be interesting as well.

Also, per the email from Jaiku, there are now unlimited invitations available.

We've been working on the Jaiku service over the weekend after
finding an issue with one of our servers on Friday. As part of the
solution, we're moving Jaiku to a Google data center.

This is something that we'd planned to do anyway, as part of our
future transition to Google App Engine. Now that we've moved, we'll
need to ask you to review and accept a new terms of service and
privacy policy.

As a special thank you for your patience, we'd like to throw a
little nest-warming party and open unlimited invitations for Jaiku.

Please sign in at http://jaiku.com to review and accept the new terms.

Special notice to users of Jaiku Mobile: to reconnect Jaiku Mobile
after agreeing to the new terms, select 'Go Online' from the Options
menu on your phone.

Anyways, it is good to see some time and energy put into a purchase, perhaps Feedburner and some of the other purchases will recieve some Google Love soon as well.

10 Question Twitter Survey Results

So recently I had the brilliant idea to put together a bit of a survey and see how others used Twitter. Well, I did it. I did have to do some twitter whoring to get the 100 responses, but it did work.

I kept it short and sweet and only had 10 questions. Why did I pick 10 questions? Good question.

  1. People like Top 10 lists
  2. Im lazy and only thought of 10 questions
  3. The free software I used limited me to 10
  4. People are lazy, the more questions the more garbage answers Id get

And about my being lazy – as soon as I posted the survey I thought of 3 great questions to ask. Next time I guess, but for now – on to the results.

My Thoughts on the Twitter Survey

Continue reading

12 Ways Social Networks are like High School

I got the idea for this post after reading how Drug dealers and software developers were similar. As I do come from a web developer background – I found it quite amusing (and quite sad at the end) and wondered if I could do the same for Social Media.

Below is my feeble attempt to compare High School and Social Networks – enjoy.

High School Social Networks
1.Wanting to be the Prom King/Queen 1.He/she with the most friends is cool
2.Telling everyone that you are great friends with the “plastics” and other “cool” kids 2.Adding all of the “Alist” personalities to your friends list
3.Leaving post it notes in or on lockers 3.Leaving comments and notes on someone’s profile
4.Joining an after hours school club 4.Having “meetups” that revolve around your favorite network/app
5.Liking that exchange student so much you take the language class that they speak 5.Liking some application that you create a mashup using APIs in some programming language you don’t know
6.Writing for your High School newspaper 6.Starting a site to cover everything in the world about Social Networks, the sites, the apps and everything else
7.Being a part of the school’s AV Club 7.Knowing how all the new apps work and trying to explain them to everyone
8.Getting kicked out of school 8.Getting banned from a network
9.Showing off or talking about your new car/phone/gadget 9.Always asking for or talking about invites to the new beta
10.Having mommy and daddy buy you something better than the other gloating kids 10.Showing off your alpha invite via your blog
11.Getting your friends together and tping the school 11.Getting your friends together for a DoS against some network/site/app
12.Hooking up with the Prom Queen or King 12.Damn – got me there. :(

If there are any that just plain out suck – let me know. If you can think of any others that fit, feel free to add them via commenting.

I also have to apologize for breaking down and having a “X things you can do” or “X ways to do X” post title. It was bound to happen eventually I guess.

UPDATE

I was just reading this post again and it hit me – what #12 could be:

12. Hooking up with the Prom Queen or King = 12. Getting bought by Google, Yahoo or some other huge company