Deep Data Diving – eMetrics Lite
I am at eMetrics all week and will post some of my quick session notes as the week goes on. If you want to follow what everyone is seeing, I advise you check out twemes.com. The first session was: Deep Data Diving – Bringing Online and Offline Inline w/ Rufus Evison. 13 million pieces of mail every quarter using 9 million variables Data (is meaningless on its own) -> Information…